This Canon Flash Automatically Moves to Show Your Subjects in the Best Light

Later on announcing ii new EOS cameras, Canon also introduced a new flash which uses Canon's Motorcar Intelligence Bounce Engineering to perform some peachy tricks.

Dubbed the Canon Speedlite 470EX-AI Flash, the flash intelligently configures itself for the most-appropriate bounce angle and automatically reorients itself to provide the best lighting under whatsoever status.

canon flash

According to the press release, the Canon Speedlite 470EX-AI Flash can help convalesce the stigma attached to wink photography as beingness also difficult and is aimed at novice photographers who have recently stepped upward from smartphone photography.

According to the company, the AI Bounce automatically and intelligently determines and dictates the optimal angle of flash based on two distance variables: the distance between the camera and the ceiling, and the distance between the camera and the shooting subject. This applied science allows photographers, in particular, those who are new to flash photography, to get ideal lighting and utilize the natural brightness of the room.

canon 2.jpg

At launch, Yuichi Ishizuka, president, and COO, Canon USA, said,

"Capturing images and sharing memorable moments that final a lifetime is the goal of photographers of all skill levels. DSLR cameras already feature Autofocus, Auto Exposure, and Automobile White Residual; the natural next step is an automatic flash organisation. Canon values the opportunity to help entry-level and enthusiast photographers take pictures to the all-time of their ability, and we are excited to see what images photographers capture using the invaluable and innovative tools we create."

canon flaash 3

Additional features of the wink include infrared AF aid mode, optical receiver manual, and flash coverage from 14mm and 24mm to 105mm. Just like the EOS Cameras introduced yesterday, the Canon Speedlite 470EX-AI Flash will be available to buy in April 2018 and is priced at $399.99.